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Research papers

The choice among media

Most of the research done up to now with regard to the choice of media has been either at the level of the audience or at the level of communication. Audience surveys of major media categories are necessary, but they are not sufficient. Large-scale...

Catalogue: Market Researchers Look At Advertising: A Collection of ESOMAR papers 1949-1979
Authors: Marcel Marc, Jacques Durand
June 15, 1980
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Citation

Marc and Durand (1980a, June 15). The choice among media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-choice-among-media-


Research papers

Reconstruction Of Fyns Tidende

This is an account of how the editorial staff and the marketing department through readership research were able to remodel an old traditional local newspaper in Denmark. The project that included market research as well as analysis of technical and...

Catalogue: Seminar 1979: Publishing And The Communications Industry
Author: Svend A. Linde
November 1, 1979
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Citation

Linde, S. A. (1979a, November 01). Reconstruction Of Fyns Tidende . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/reconstruction-of-fyns-tidende-


Research papers

The concept of the free flow of medicinal products in the EEC

The free flow of goods is one of the principal objectives of the EEC Treary. In the case of the pharmaceutical industry, the implications of this concept continue to be influenced by member States' national politics and the fact that every facet of...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing
Author: E. Marsh
June 15, 1979
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Citation

Marsh, E. (1979a, June 15). The concept of the free flow of medicinal products in the EEC. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-concept-of-the-free-flow-of-medicinal-products-in-the-eec


Research papers

Social surveys in public decision-making

Social research has, this paper contends, a central role in public sector decision-making. It enables the public to participate directly in some decisions, and to exercise an important influence on others. Even when the public is not asked to...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Barry M. Hedges
December 1, 1978
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Citation

Hedges, B. M. (1978a, December 01). Social surveys in public decision-making. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-surveys-in-public-decision-making


Research papers

Evaluation for democracy

Despite the recent rapid growth in applied social science, the results of that collaboration between research and policy-making have been disappointing (e.g. the American War on Poverty). Two British examples of national action-research experiments...

Catalogue: Seminar 1978: Social Research in the Public Sector
Authors: Tony F. Marshall, Suzan M. Fairhead, D. J.I. Murphy, S. C. Iles
December 1, 1978
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Citation

Marshall, Fairhead, Murphy and Iles (1978a, December 01). Evaluation for democracy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/evaluation-for-democracy


Research papers

Research policy and policy research

The title of this contribution suggests the existence of a certain dissatisfaction concerning the co-operation between research and policy. In many publications this feeling of dissatisfaction has been drawn to attention, but this is probably only a...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Leo Welters
December 1, 1978
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Citation

Welters, L. (1978a, December 01). Research policy and policy research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/research-policy-and-policy-research


Research papers

Social research in the field of new public technologies

In response to the growing traffic problems in our towns, new urban transportation systems - in particular cabin taxis - have been developed in the Federal Republic of Germany in the last few years. Since the construction and economic operation of...

Catalogue: Seminar 1978: Social Research in the Public Sector
Author: Gerd Krampe
December 1, 1978
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Citation

Krampe, G. (1978a, December 01). Social research in the field of new public technologies. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/social-research-in-the-field-of-new-public-technologies


Research papers

A disproportional sampling frame for readership surveys concerning publications with widely different circulation

The present paper describes a sampling procedure, which has been especially developed with the purpose of having local daily newspapers with widely different circulation represented in a study which can also be reported as a national probability...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Flemming Hansen, Ole Ejnar Andersen, Sigurd Bennike
September 1, 1978
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Citation

Hansen, Andersen and Bennike (1978a, September 01). A disproportional sampling frame for readership surveys concerning publications with widely different circulation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-disproportional-sampling-frame-for-readership-surveys-concerning-publications-with-widely-different-circulation


Research papers

An example of syndicate research (French)

This paper shows an example of the optimization and reduction of a research budget. In 1977 an important research took place, based on 700 telephone interviews, 300 complete descriptions of stores, 300 interviews with points of sale managers, and...

Catalogue: ESOMAR Congress 1978: Value For Money In Market And Social Research
Authors: Jean-Pierre Piotet, Michel Haski, Francis Georgel
September 1, 1978
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Citation

Piotet, Haski and Georgel (1978a, September 01). An example of syndicate research (French). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/an-example-of-syndicate-research-french-